I used to really, really want to make that illustrious “Freshly Pressed List” because it would bring followers forth unto my blog, feeding my ego and giving my childhood dreams of being admired for my writing some luster. Yea, it would maketh me a minor god amongst bloggers, or so I had imagined.
But when I do survey that list of blog entries I can’t help thinking that they are remarkably dull. Like the sparrows of the blogging world, they are safe and drab and attract nothing more than a passing glance. The blogosphere is full of mad blogs and interesting thought patterns, so why does the Freshly Pressed list sound like something a rabid Oprah fan would choose? (No respect to the Queen of the Talk Show: I take minor offence with her followers who seem to absorb all of her opinions rather than form their own. The refrain of “I saw it on Oprah” usually preludes the kind of conversation that makes buttered bread look like an olfactory feast.)
Today’s FP blogs include: rhubarb recipes, travel in China, photos of Prague, some unicyclers, a timid religious book review on meat-eating (this person thinks god will cure global warming and eliminate factory farming), art, events and books. Yesterday’s choices included “Do people mispronounce your name?” and “Paper bag mailer tutorial.” Nothing politically controversial, or even left of centre. It is a middle-class blogging nightmare that makes 1984 seem appealing because at least the bland amongst us couldn’t post.
Do I want to be counted amongst these people? No, not any more. I blog about things far more exciting than recipes or “my summer holiday in Venice” which is hardly the kind of fascinating material that blogs can often provide. There are incredible science, art, literature and personal blogs out there that really show up the blandness of the Freshly Pressed list. Perhaps there is an arbitrary algorithm that picks the blogs according to their varying levels of safeness and domesticity, or maybe there’s just one person who really does like to read about what recipes people think are positively delightful.
There are over 377,000 bloggers on WordPress. That’s a lot of bloggers to choose from. But its so rare that I land on the WordPress home page and actually click through to the blogs they suggest. And when I do decide to visit a blog, the writing is so drab as to make porridge practically sparkle with originality in comparison. With so many blogs to choose from, how is it that the same boring topics keep showing up? What about a blog on abortion? Or the misconception that Twitter actually had anything to do with the Arab Spring revolutions? Cracked.com provides blogs a thousand times better and it isn’t even a blogging site. But no, we get people writing about how to be a better writer (ugh) or “I like made this awesome blueberry crumble and everyone was like soooo happy”.
I’ve said it before: blogging is one of the most fantastic ways to say something constructive and brilliant, even if it is about a TV show or standing in a queue. I know not everyone is a great writer, but that’s not the issue here. The point is that WordPress is not showcasing the best blogging it could. It is sticking to safe, boring blogs that do not reflect the amazing potential of the blogosphere. They’re probably doing it because they can’t risk any kind of controversy knocking out their ad-revenue. Admittedly a great number of viewers on the internet are conservative, but not everyone is. In the great democracy of the web, I just think it would speak better to the WordPress team if something a bit more interesting than people’s arts and crafts showed up on that landing page.